If you're trying to become successful by promoting more than
one program, you're working against yourself.
Why? Because you only have a certain amount of time, energy,
and money that you can commit to promoting any program or
business. These are your "advertising resources", and they're
limited.
That means if you're splitting your advertising resources by
advertising two different programs, the results for each of
those programs will be reduced by half.
That would be like opening a restaurant... but closing for two
weeks every month. What would your chances be for success
if you did that? About zero.
And it gets worse if you're advertising more programs!
If you're advertising three programs, each program will have
only 33% of your advertising resources... and lose the other
67%. That's a 67% reduction in new customers, sign-ups,
affiliates, or whatever you're trying to achieve in that program.
That's like having your restaurant open just ten days a month!
It's hard to imagine, but I've seen some people trying to build
four or five or even six different programs at once! They were
desperately trying everything they could think of... but nothing
was working. They were falling farther and farther behind in
monthly fees for all those programs... and they were all failing.
But wait a minute! All the
experts and gurus say that you need
"multiple streams of income" to be successful! They say that
you shouldn't count on just one program or just one business
in case it goes under. Isn't that good advice?
Let's put it this way... if you were the owner of a program, and
you knew that 99% of the people who see your website have
already paid to join at least one other program, what would
your advice to those people be?
Would you tell them that their best chance for success is to
focus on the program they've already joined? Probably not.
You'd probably tell them that they need to join your program
too... so they'll have a "safety net" in case the other program
should fail. And even if it doesn't fail, if they join your program
also, they'll have that wonderful phenomenon called "multiple
streams of income".
So is it any wonder that all the experts and gurus (who own
the programs) are so enthusiastic in their endorsement of
the "multiple streams of income" approach? Not really.
But what they don't tell you is that by trying to advertise both
programs, you're causing your own failure in both programs.
They don't tell you that because it's not important... to them.
What's important is that you click that "Join Now!" button
and send in your money. That's what they're interested in!
So forget about trying to advertise more than one program
and remember this... success requires focus.
If you don't believe me, just ask any successful person you
can find whether you should concentrate all your efforts
on building one business... or scatter your efforts among
a bunch of different programs.
I think we both already know the answer to that one!
Success requires focus.
Brad Kamanski
