I'd like to get a conversation going where we can toss around ideas about how we're marketing the PRODUCT to BUSINESSES.
It's one thing to hand a business owner a flyer, but it's another to actually FOLLOW THROUGH WITH A SMALL BUSINESS, especially one that is not yet online in the first place (since if they're not online, they can't see the movie or the GDI site), to show them what GDI can do for them.
So, anyone want to share thoughts?
I'll start.
Last week I had a friend in from San Francisco. (I'm in a suburb of Chicago that is rather "small town" -- I kid you not, we have a "town square".) My friend insisted on going for a walk "through town" to see "what there was to do." After I stopped laughing (because there's NOTHING to do on a Sunday afternoon here -- every business in town is closed) I gathered up my three kids, and the five of us walked into town.
Knowing my kids would be bored to death, I gave them "jobs". The 11 year old's job was to bring a pad of paper and a pen and write down the names of the businesses as we were strolling by. My 3 yr old twins' job was to put a flyer in each door's mail slot.
Here's what the flyer said:
IF YOUR BUSINESS DOES NOT HAVE A WEBSITE
YOU ARE NOT ONLY LOSING MONEY
BUT YOU ARE LOSING POTENTIAL CUSTOMERS.
Get a FREE TRIAL on WebSites
at
www.website.ws/USERID/hosting.
FREE HOSTING, 10 Email Accounts.
EASY Site Building Templates
will get your Site Built in Minutes!
Don't Have a Computer?
No Problem!
Call Me At __________.
After we went home, it was the 11 yr old's list of business names I used to tailor up letters.
I got addresses from the online directory to mail each business a letter directed specifically to them.
Here's what the letter said:
[INSERT: business' address here]
ATTN: OWNER or Manager
Dear Sir or Madam:
I am a local resident and live within walking distance of your business, [INSERT: business' name here]. My family and I walked past on Sunday, and we left you a flyer with respect to obtaining a WebSite through Global Domains International, Inc., a company for which I am an Independent Affiliate. I hope you have had the opportunity to look over the flyer!
If you can spare ten minutes sometime this week or next, I'd love to stop by and give you a no-obligation presentation of what GDI has to offer. I will bring my laptop, and I will personally show you both the software and the movie presentation.
If you would like to sign up for a free trial at that time, while I am there, I will walk you through, step-by-step, all that you need to know to build your site. Your site will then be up and running, and within the next business day, your customers will be able to view your business online, even if YOU don't own a computer.
Please give me a call at __________, and let me know when would be a good time for me to stop by. I appreciate your time and consideration and hope you have a wonderful day!
Yours truly,
Amy Derby
Independent Affiliate of GDI, Inc.
I sent letters to 24 businesses on Monday. Since then, I've had 17 phone calls. I have given 12 in-person presentations and demonstrations, and I have three more scheduled for early this upcoming week.
Not a bad success rate.
AND, for the ones I've given presentations to in person, every single one said yes to the trial. (Who wouldn't be too embarrassed to say no to a FREE trial for something that will benefit THEM when you're STANDING RIGHT THERE AND WILLING TO WALK THEM THROUGH IT ALL FOR FREE?)
As I helped each get their site up and running, I told them that GDI offers a FREE affiliate program. I told them that this means if an individual or another business signs up by their referral, they will be making a monthly commission on it. I offered them each a banner for their sites that looked like this (except I edited them to add their business name):
Every one of them let me put the banner up on their sites and thought the concept was great. (Especially after I told them how many Business Sites -- amazon, for one -- have affiliate programs and are extremely successful because of them. I also assured them that if folks had questions, they could refer them to me.)
So that's it for me.
What are other folks here doing in their marketing to businesses?