How's this for an idea? - A bit of a marathon post - this
one.
There are fairly well supported statistics that indicate
that...
1. only 5% of people in Network Marketing will be
successful to any measurable degree
2. That means 95% will will not be successful - sorry to
state the obvious
The 5% who succeed will do so, generally with, or without
your help. You will probably learn from them.
Cheers,
Gordon
I understand that the 80/20 rule plays a part in that 80
out of 100 people who join network marketing will fail
anyway. They tend to say, "just wasn't for me!" I believe
that they were recruited by inappropriate advertising - not
deliberately inappropriate, but inappropriate just the
same.
With these 80 out of 100, nothing you do will keep them in
and any time you spend on them will be wasted. They make up
80%, so you could save 80% of your time by not dealing with
them.
So now we have 5% who will be successful ANYWAY, 80% who
will fail ANYWAY. That leaves 15. What about them?
These 15 love Network Marketing, understand that to succeed
they've got to build a team and to do that they have to get
the word out through marketing and promotion.
I cannot remember for certain who it was who said this,
'Network Marketing is a "Marketing & Promotion" business
pursued by people who have no clue about either!' - might
have been one of Mike Dillard's statements.
I believe that the 15 left over are clueless about
Marketing & Promotion. They are the ones that need your
time, help and support, because unless they know how to
build a team, they won't be able to teach any downline that
they sponsor by accidental means.
But here's the challenge. How do you...
1. Identify the 5% who are going to succeed anyway and
don't need your help?
2. Identify the 80% who will quit anyway, regardless of
what you try to do for them?
3. Identify the 15 will quit because they are clueless
about how to build a team?
I think the answer is this:
BEFORE anyone is asked to join your program (this solution,
I believe is generically suitable), show them the complete
system, first, for free and without any obligation, or time
restrictions. Let them evaluate it, try it out, see if it
fits comfortably and whther it works. Let them decide
whether they want to use the marketing and promotion
strategies that make up the system, or not.
In exchange for this unlimited trial opportunity, they
agree to you sending them timely messages undating them on
any changes, special offers, or points of significance and
importance, etc. This is done via auto-responder and they
can unsubscribe at any time.
Let's look at what might just happen...
1. the 5% who know what to do will add some of the
strategies of your system to their own arsenal and succeed
even faster.
2. The 80% will decide that they don't want to do what it
takes and head off elsewhere to keep looking for that
"something for nothing" opportunity. They'll do this
without any input from you.
3. The 15% will have at their disposal all the strategies
and tactics to combine with their enthusiasm and commitment
and be successful. Not only that but any members they
recruit will have already been exposed to the same
systemized process - meaning 5% will succeed anyway, 80
percent will quit anyway, and 15% will receive the know-how
they so desperately need.
One final point. If you change from having only 5% succeed
to having 20% succeed, that's 400% better. How quickly do
you think your business would grow now?
There you have it.
Gordon
