"Nobody who bought a drill actually wanted a drill.

They wanted a hole.

Therefore, if you want to sell drills, you should advertise information about making holes – NOT information
about drills!" - Perry Marshall

Here is what it means. Peole dont really care abt opportunities.  What they do care about, is finding a solution to their problem. Whether that be a lack of money, or time with their family, etc... and Your job, is to position your opportunity as the solution to that problem...

Other thing you need to understand is you got to define your target market, people who are already in the industry, believe in it, and who get out there and practice network marketing.
Other type of people you should target is product users, those who need a website. These people are your TRUE target market.

Just remember the difference between people who simply inquire about your offer, and those who are already spending money on something similar.