W = Wisdom - - applied to free ...
E = Enterprise - - for the purpose of ...
B = Business - - and ...
S = Systems - - marketing, through honest & creative...
I = Innovations - - based on a foundation of ...
T = Teamwork - - and ...
E = Edification!
I look forward to meeting you all at the top (but more importantly, sharing the experiences as we ALL get there)!
Ian