At times we tend to over complicate what remains a simple business to market, or we forget an essential step in the prospecting process.
I have found it useful to self reflect on the following 3 prospecting themes/steps:
curiosity
interest
decision
If prospecting is no longer going as expected, I will usually discover that I am not stimulating the
curiosity of the prospect by asking enough questions up front, not stimulating their
interest by inviting them to watch and checking up that they have actually watched the 7 minute movie, or not following up enough to get a clear "yes" or "no"
decision.
This is a simple check list that, when used openly to self reflect on my prospecting performance, helps me to stay on track and remove the weak spots.