Hi Jim,
Something about your post intrigued me and so I decided to respond. I'd be interested in staying in touch and comparing notes/giving each other encouragement along the way. I too am working on other projects and, so far, this appears to be complement them quite well.
I'm in Tampa. Just signed up after midnight last night. I do believe this business has huge potential and am willing to stick it out. Considering other options, it doesn't appear to be that expensive to get started. My sense is it may take a while to build, however.
It does appear that using the on-line dvd can significantly reduce marketing expense. I'm assuming, of course, that the content is exactly the same as the hard copy dvd's that can be purchased. I'm also curious about the business cards. I see two versions on the web site and wonder which performs better. Perhaps I'll do another post and ask that question.
Anyway, best of luck
Carlton B/Tampa