Andrew,
I know I am taking a risk here, but let me try and give you a small tip.
When you use long paragraphs with WebsiteBuilder they tend to be hard to read but there is no way to easily break them, or is there?
Try changing the content type to HTML and even if you use nothing but the P tag to solve that single problem, I think you will find it's worth it. You can then go on to enhance your presentation even more by learning just a handful of other tags to have at your disposal.
I moderate a network on Ryze where a similar environment exists and there is a simple tutorial that explains more at:
http://lead-network.ryze.com/