Great Topic!
 Oddly enough I am in the process of identifying what I would consider to
 be key essentials to look for when looking for a
legitimate Home Based Business or Income Generating Opportunity.

What to look for
This is what to look for when your searching for a Great Home Business Opportunity.

The 1 800 Number
A 1 800 number that is professionally recorded
If the company cannot afford a professional to record the 1 800 number then chances are
there are other things they cant afford.
The 1 800 number should clearly identify who the company is what they do and why its
potentially a good business opportunity in a limited time span with little or no hype.

The Web Page Should.
Clearly I identify who the founders of the company are.
What their history in the Business is and any claims to success they have to date
should be clearly identifiable.
You need to know what the product is, understand it, not on a molecular level, but understand it.
and be able to have access to it for free for a limited time span if possible.
The product should be competitively priced useful and reliable.
The product needs to have little  limitations on its market place.
For example, if its a product that's gender specific then half of your market
place is gone.If its an expensive product then a good portion of its market place is gone.
If the product is limited  to your general locale , unless its a rental or consumable type
of product, then the market place will become saturated
very quickly and your potential income source is short lived.


The  company should have a reasonable compensation plan, if seems
excessive its going to indicate that  the market places is limited
and or that the product is simply difficult to market.