Rod,
You hit the nail squarely on the head. Content is King when it comes to the search engines.
Write as much as you can (within reason) and be sure to include the keyword phrases by which you want people to find you when they do searches on Yahoo!, MSN, and Google. e.g., "Great MLM Opportunity" or "Home-Based Internet Business" - or whatever your website is geared towards.
In addition, Be Patient. It takes a while for the search engines to fully index your site; however, if you keep your content fresh, the search engine spiders and robots will keep coming back once they do find you.
--Clark...