I am new to GDI, but have experience in sales and marketing. In the words of Jim Cramer, “Bulls make money, bears make money and pigs get slaughtered!” E-Marketing is the biggest thing to hit the Internet since the web browser. What is the big deal? Well for starter, traditionalists believe offline marketing is the way to go. I say, “Hold on and pump the brakes!” Here’s why, marketing and advertising is a numbers game. Get your product in front of as many eyes as possible. Your product does not have to be the best, just known by its target audience.
Let’s go back to the statement, “As many eyes as possible…” There are roughly 1 billion Internet users around the world. Why would I pay to create 1000 flyers, when I can pay to market to 1 billion? 1 billion Internet users, 1000 flyers…. 1 billion Internet users, 1000 flyers, huuummmm? Why use a shovel, when you can use a backhoe? Yes, a shovel will get the job done, but a backhoe will get it done a whole lot faster.
Do not get me wrong I have no problem with the traditionalist, but they have very little time to enjoy their earnings. They are to busy running up and down the street putting flyers on cars and passing out business cards at the local malls. You want a solution that is working even when you are not. I do not know about you, but I get solicited and unsolicited marketing email every day of the week.
I hope I am not misleading anyone to believe the Internet is the silverbullet and you will not have to work. Actually, effective e-marketing alludes the best of us. Do you use email marketing (NO SPAM – Opt-in Email List), do you buy traffic, or use Google Adwords/Adsense? This is why the average company cannot be found on the Internet. They do not have the budget or expertise to effectively market their company on the Internet.
Unfortunately, e-marketing can be costly, but when you find that solution…… ooohh booooy! Lookout, because SKY IS THE LIMIT!
Don Nelson
Nelson Super Team