I recently bought into a lead co-op the leads are funneled through a website that will show my GDI website, but I don't know what to do after.

I have been tweaking, deleting, and searching around the net for information. No matter what I do It leads me to the same conclusion.. All my sites are just getting the lead to watch the movie twice and sign up again.

This is the first big promotion that I have been involved in, but I think that I have gone over my head any help or advice?

What should my site do to keep the lead? I have an AR, but I can't just put up a page with just that.

Heeeelp