I am pretty new , but one thing I know is that you can't just direct people to the website and hope they join , without first establishing "why" they need this opportunity.
I try in invite 10 people a day who know why they want to work from home. I ask them questions and they answer their own "why" , and I have them sell themselves on looking at our opportunity.
You can show a business to someone till your blue in the face, but if they don't have their "why" figured out, you are just hitting your head against the wall.