Hello there

As a seasoned copywriter, I thought I'd share some copywriting tips for writing autoresponder letters that you might find helpful.

• Write in the first person as though you're speaking personally to the prospect.
• Use the firstname personalisation tag as often as you would normally use their name - and in the subject.
• Make sure you mention benefits to the reader in each letter.
• Know that people have a fear of missing out on something good, so create a sense of urgency in your writing.
• Use your own results as a personal testimony so the reader can understand how they'll feel once they start making money each month.
• Let them know the full features of joining ws domains. There are so many inclusions that prospects are totally unaware of and the benefits far outweigh the cost.
• Try this mailing sequence: 1 day apart for the first 5 days, then 2 days apart for the following week, then 2-3 days apart for the next week. Then repeat your sequence all over again. The reason being that some people don't always get a chance to read your email the first time. I know people who have used a one month series of autoresponders for 3 months in a row. They usually leave a week in between the same sequence starting over again. This increases the chance of them reading your email.
• Consider making web pages from your email series that you can show online. This is handy for people who prefer to read online at their own pace, instead of reading emails. You can include the link to the next email web page in your email. This is good for people who want to read the next installment straight away.
• Use the word 'you' more than the word ''I'. That's all your prospect is insterested in... What's in it for them? Tell them straight up.
• Make yourself available at all times by including your contact details and phone number beneath your salutation.
• Always use a PS and a PSS if necessary to get the point across. Apart from the subject line, this is the most commonly read part of an email.
• Keep your autoresponder emails fairly brief. Just write enough to cover the subject of today.
• Don't be afraid to let your prospect know what the next email is going to be about. You can even ask them to keep an eye out for the subject line in the next email.
• Always encourage the prospect to take the next step, and that's to visit your affiliate link and signup for the 7 day free trial.
• Mention that you're there to answer any questions they might have. But also consider using parts of the FAQ page on the main web site as part of one email entitled, Your Questions Answered.
• Using testimonials from the main web site are a good way to fill another email entitled, Would You Like This Experience?

This should give you some good food for thought when tackling the task of writing autoresponders. Just ensure you're relaxed and in a quiet environment when you start writing. Think about what you're going to say to your prospect and write in an easy flowing style.

Warm regards
Eva Browne-Paterson
_________________

Thanks all! 

Cheers
Eva

Hello there

I'm just pasting in an article that I wrote a while back that could be helpful to some of you. Enjoy!

---
HOW TO BUILD YOUR BUSINESS BY SERVICING YOUR DOWNLILNE
© by Eva Browne-Paterson -

Before you decide that your membership to an affiliate program should be cancelled because you're "not doing any good", here are eight simple steps to utilise to build your business by helping your downline build their business. Give it one more month and see the difference it can make.

1) Email your downline once every week
By sending one email per week, you will be giving your downline a chance to get to know you and to build a trusting relationship. Always identify yourself and the program as some downline mailing systems don't show this and most people belong to more than one program. Remember, as their sponsor, it is your responsibility to provide a service to them and be there when they need you.

2) Make sure they know you are there to help
Let them know in clear statements that you're quite happy to help them in any way they need it. Eg. "I'm always here to help you."

3) Let them know what works for you
Share the ideas and method you utilise yourself that work. Eg. "I used this ad and received a great response! Why don't you try it? Here is the ad copy."

4) Don't focus on upgrading
Your downline doesn't want to hear your suggestions about upgrading. They want to hear how to build their business first. Once they build up their business, the next natural step for them is to upgrade, without your prompting. Focus on building their business instead of upgrading. (I know this doesn't quite apply in GDI, but it's useful nevertheless).

5) Provide value
Give them something of value to use in their promotions with each email. Eg. "Here's a splash page that you can download and use" or "Here is a follow-up series you can copy and paste into an auto-responder." Make sure you provide full instructions. It's safe to assume that they're a newbie - even if they aren't. It will be easier for them to understand and you won't receive as many emails asking more questions that you could have answered in your instructions.

6) Provide Encouragement & Recognition
Make sure you give your downline who progress another level or reach a certain goal a public pat on the back. They deserve it and it's encouraging for the other members of your downline. Keep encouraging them. Eg. "Keep promoting consistently and you will succeed."

7) Always be yourself and leave out the hype
These are real people you're talking to. Leave the hype for the ad copy and speak to them honestly like you would a friend. Never be negative about the program! If there is something that needs fixing, turn it into a positive by suggesting a workaround. ;~)

Don't brag
It's okay to tell your downline that you're doing well and they can be too - just don't say "I've made $600 this week, how are you doing?" It can be a real turnoff... especially when someone has only just joined a program and hasn't had a chance to start promoting.
__________
About the Author: Eva Browne-Paterson has been marketing online for over 13 years and publishes EvieB's New-Z - Your One Stop Advertising Resource.