Hi Don:
I am just going to say drip marketing. You can do both online and offline.
I use my GDI site to capture information (I don't buy leads) and I remind my visitors to come and
see the GDI Flash presentation. If I just tell them once, no one is going to see it. I keep sending
gentle reminders and this has worked for me. It is responsible online marketing.
Offline the same principles can be applied. If you advertise in a inexpensive weekly newspaper once,
you will get little responses. If you run the same ad for a couple weeks, eventually they will take a
look.
I hope this makes sense.
I am having a blast with this.
All the best,
Alan